From Myspace to Facebook….now Facebook to Twitter — trends are moving at the speed of rocket ships. Everyone wants to be put on something new, only to dish something “old” – so to say. But what’s “old”? Is it the crazy creative music video that dropped yesterday, or the hot album leak that dropped two hours ago?
Social networks like Twitter have every bit of the blame to the anxiety of hip hop fans, for “something new” and “something exciting”. Only problem is, today’s new hip hop fans desire for the ”next new trend” day after day, has made music artists put out “short-lived music”.
Let me give you my definition of ”hit music” – it’s a track put together only to catch the attention of a fan – it doesn’t really bring much knowledge to the table – it only feeds the artists momentary crave. Now “classic hit music” has longevity to it. Don’t get the two confused. It takes a well thought out production paired with an excellent choice of lyrics to pull off “classic hit music”. Only a few are capable of that it seems.
Twitter, one of the largest social networks shows us that. I’ll even jump a hoop to compare “celebrity deaths” — all it took was for another celebrity to pass away for the entire twitter world to forget about mourning over Whitney’s death. What about “world injustice issues”. We see the community anger of “Trayvon Martin’s” death slowly depleting in size.
Same damn thing. So much music is being presented to large social networks, throughout different times of the day, that the fans are constantly “reprogramming” their minds to take in something new and excited – up until the next new thing arrives.
You take an artist who puts out something magical – music wise – and how he feels the next week when his competitors of the same genre steals his “glory” by releasing their “magical music”. His fans have forgotten about that magic he created – well maybe not all of them but definitely a huge proportion of them. So what does he do? He goes right back to the drawing board to create something else. He even becomes anxious, because holding on to fan base is detrimental – and sometimes all of it will fall through the cracks of being inconsistent with music release.
Now, I am not stating that every artist does away with that “fire single” simply because his fans are “on to the next artist” – but I’m positive that this anxiety for “new music/trends” has a lot to do with the influx of “one hitter quitter” artists. The success seems way to easy to get. Make a catchy song – with a catchy hook – and a catchy beat and get it in the right hands. It could become viral, and well, that’s all people need to get a check. Right?
We are slowly coming out of a recession – and as the famous Jeezy says it: “It’s a recession, everybody broke.” Social networks such as twitter and Facebook, make it easy for any “Mr. Nobody” to become famous over a period of viral retweets. If its something NEW – worth talking about – then people latch on to it.
The quality of REAL music – especially hip hop – is deteriorating right along with the impatient social network driven audience - most are shopping their music to. Social networks have influenced the “anxious crave of something new”. Anything. Music – fashion – reality show business – sex tapes – athletes – video vixen - porn stars. Whatever. “Just to say n+gga you aint up on dis” (says Kanye). Viral tweets can happen over seconds and before you know it – the entire country is up on things. So, it makes it incredibly hard to always be “up on something newer” than what others are on.
My advice to the audience who LOVE real music – in whatever genre you please : Be loyal fans to those you support. Hold on to their precious moments of great work. Re-live over and over the musical experience they provide by giving you new music projects. We as fans, MAKE classic material. The artist can only release it. Our love and appreciation for something great – makes classic. Lets not be so anxious for the new next thing – but be supportive, loyal, and caring of that hard work put in on the “old” things.
hopefully this made sense to you. Comments are definitely welcome.